The purchase is decided at the shelf.
Win it there.
Between 70% and 82% of the purchase is decided inside the store, right in front of the product. Digital POP puts the right price and promotion at that exact moment — with a display that changes live, no reprinting.
Illustrative market range (point-of-sale decision).
The same shelf, two realities.
A printed sign is born outdated: the moment the price changes or the promo ends, it lies. The screen always tells the truth.
Printed sign
Crumpled, showing the old price, placed late. Every change means reprint, ship, and reinstall.
Digital display
Crisp and always correct. Price and promo change in the dashboard and appear instantly at every store.
A display for every space.
From a mini-screen on the shelf to a monitor at the counter: feature one product or rotate several by category.
One hero per screen
All the attention on a single product: big price, promo, and reason to buy. Ideal for launches and end caps.
Several, on rotation
Rotate a whole category on one screen. More products in view without crowding the shelf.
The right message, store by store.
The same display shows different content by location, season, or available inventory — all from one dashboard.
By location
Local prices and promos without touching the rest of the network. Each store, its own reality.
By season
Schedule the campaign for the week or season and it activates on its own on the exact date.
By inventory
If a product runs out, pull it from the display instantly: nobody sees you promoting what you don't have.
What you stop spending on paper.
Every printed campaign costs design, printing, shipping, and install labour — multiplied by store and by change. The digital display removes it.
Illustrative estimate; real savings depend on your campaign volume and number of locations.
Frequently asked questions about Digital POP
Is Digital POP for selling ad space to brands?
No — and that's intentional. Digital POP is for promoting YOUR products and increasing YOUR average basket. It's not an advertising medium for third parties.
What screen size is used in the display?
It depends on the available space. We work with screens from 7" for shelves up to 32" monitors for counters and checkout areas.
Can I connect it to my pricing system?
Yes. With the POS integration add-on, prices sync automatically from your point-of-sale system. No double entry.
How much can I save on printing with Digital POP?
It depends on your campaign volume and number of locations. Use the D-Promos calculator to get a specific estimate for your business.
Win the decision at the shelf.
Put the right price and promotion exactly where the purchase is decided. No reprinting, no stale signs, no waiting.